Though the announcement is only going public today, Pro Italia Online was sold to AMS Ducati at the end of last year, on December 31, 2015.
The
news is a big deal in the world of Ducatisti, as Pro Italia’s online
store is one of the largest online retailers for Ducati parts in the
United States.
Therefore, its movement from one top Ducati dealership (Pro Italia in Glendale, CA) to another (AMS Ducati in Dallas, TX) is tectonic shift in the retail power found in Ducati’s online landscape.
The
good news is that both dealerships have excellent reputations in Ducati
circles, and often vie for being the top-selling Ducati dealership in
North America.
AMS Ducati owners Jeff Nash is well known in racing
circles, both because of Nash’s reputation as six-time national
champion and for the shop’s work building race bikes. AMS Ducati also
has a strong reputation for working on older and vintage Ducati models.
It
will be interesting to see how this purchase of the online store
benefits AMS Ducati going forward, and it will also be interesting to
see where Pro Italia Online majority partners Anthony Creek and Bob
Berkow land now that their store has been sold.
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